Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life


What Andy Cohen shows up his sleeve is the magic of reinventing your business. Never take a no for an answer – in fact, turn the no into a yes! –Steve Cone, Author and Chief Marketing Officer, Epsilon

Pure Magic. One of the few business books that presents real and valuable ideas to grow your business in an enjoyable read. –Greg Marchi, Chief Representative, CKGSM Graduate School of Management

He encourages readers to challenge assumptions, build brand trust, discover their competitive edge and create a ‘wow’ factor. –Fortune Innovation Forum

A rare read. In less than two hours this book transforms the way you think about innovation and business creativity. –Carol Hamilton, President, L’Oreal Luxury Division

…could make a best-seller –The New York Times

Magic, adventure and better business practices ensue. –Advertising Age

…he wants to make us question our assumptions. –The Dallas Morning News

Follow the Other Hand is a quick read because it’s interesting and provides a lot of insights into corporate culture and the ways we create barriers to new thinking approaches or accent conventional wisdom. –Jeffrey Phillips, author and blogger of Thinking Faster


Andy wrote Follow the Other Hand in order to help readers discover innovative ways to dramatically improve their businesses. The theme of the book uses magic-as-metaphor. The secrets revealed are based on a process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. These lessons are taught through the character Jonathan West.

When Jonathan West tells people he is in the oil business, he likes to watch them silently count the dollars that he is worth. But Jonathan is not running ExxonMobil or Chevron—he is in the olive oil business. It is a family business and it is facing a crisis: its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is in trouble and needs an urgent reinvention.

So what does Jonathan do? He engages the services of a consultant who is considered a magician. Literally. The magician takes Jonathan and his team on a journey of creativity and innovation that helps them revive and energize their entire business strategy. Together they learn how to abandon old assumptions and discover creative new solutions to business. And they learn a magic trick or two along the way.

Other Translations: