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Books – Andy Cohen Worldwide

Books

The Ten Most Dangerous Assumptions in the History of Your Life [Coming in 2016]

The Ten Most Dangerous Assumptions takes a contrarian position and challenges one of the most universal assumptions of all times; “I shouldn’t assume”.

This book demonstrates that assumptions are a natural step in your decision-making process. They are neither good nor bad. It’s what you do with them that make a difference.

This action of acknowledging your assumptions is called making an Assumpt (I coined the word). Leveraging your Assumpts allows you to overcome the barriers that stand in your way and to think differently. This is called the Assumpt Strategy.

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Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life

Andy wrote Follow the Other Hand in order to help readers discover innovative ways to dramatically improve their businesses. The theme of the book uses magic-as-metaphor. The secrets revealed are based on a process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. These lessons are taught through the character Jonathan West.

When Jonathan West tells people he is in the oil business, he likes to watch them silently count the dollars that he is worth. But Jonathan is not running ExxonMobil or Chevron—he is in the olive oil business. It is a family business and it is facing a crisis: its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is in trouble and needs an urgent reinvention.

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